 |
 |
Custom House Currency Exchange: Magazine Ad
Challenge: To develop a new print ad that highlighted the company's nomination for the 2002 Entrepreneur of the Year(EOY) Award, while strengthening the company's existing brand equity. The ad was to run in the issue of BC Business magazine featuring the EOY Awards.
Solution: By maintaining a certain amount of brand equity from past campaigns, design cues were re-purposed to fit the current message. A single image was selected to support the main message of "exchange", the one concise word that describes the business.
Loaded coordinated the ad, created the tag and message, sourced the photography, all while working closely with our copywriter, allowing for maximum control and targeted execution.
The final ad met all the directives the client set forth and met all expectations.
|
