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05.30.03 -   Loaded Image Collaborates with BC Lottery Corporation on Keno Promotion


BC Lottery Corporation

Vancouver, BC, May 30, 2003 -- Working in conjunction with BC Lottery Corporation's (BCLC) in-house design team, Loaded Image created posters, coasters, and packaging for BCLC's "Win a Viper" Keno promotion.

Having been provided with a basic design from BCLC, Loaded Image created all materials necessary for the launch of the Keno promotion. The promotion, running from June 22 to July 27th, 2003, offers Keno players the opportunity to win a 2003 Dodge Viper simply by playing Keno.

'We are proud to have helped produce this exciting campaign and all the support pieces for BCLC. As the materials required for the Viper promotion were very time sensitive, we took great care to make quick adjustments while maintaining the highest standards in quality. Making ourselves available around the clock allowed for a delivery that was on time, on budget and met BCLC directives," says Craig Cullimore, Creative Director for Loaded Image.

BCLC is a provincial Crown Corporation reporting to the Minister of Public Safety and Solicitor General through a Board of Directors. Its mission is to provide high-quality gaming entertainment in a socially responsible manner, generating income for the public good.

Loaded Image consists of a full multidisciplinary team of design, 3D and interactive specialists. Seriously addicted to creative thought and the almighty idea, the Loaded Image team plays on the leading edge of design sensibilities and technology. Loaded Image covers the field from corporate identity and print design to new media, 3D, video production and creative direction.

Visit the website at www.loadedimage.com or call 604.484.4198 for more information.






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